Here’s another example of how to partner with colleagues who have complementary areas of expertise and will help drive a new audience to your business or nonprofit web site—create an exciting online event, forum or webinar! Then, get other notable and popular bloggers to announce it, and send out press releases to print, online, social and broadcast media, podcast and videocast it, and watch your Web traffic soar!
I wrote about that before when a group of online marketing and PR colleagues got together and participated in Web Content Awareness Day, created by my copywriter colleague, Dina Giolitto—each of us contributed articles for the event site in our own areas of expertise. Here’s how one of my Innovation colleagues, Jeff De Cagna, got a group of colleagues together to create an Innovation Bloggers Forum:
News From my colleague, Jeff De Cagna, of Principled Innovation
March 12th, 2007
“Innovation is now recognized as the single most important ingredient in any modern economy.”
–The Economist
Innovation continues to be a top priority for leaders in all sectors of the global economy, yet actually making innovation happen remains a profound challenge for many organizations. What’s more, the new dynamics of a rapidly-changing, Web-enabled global marketplace are shifting how we think about innovation itself.
If you would like to better understand the current state of innovation thinking and practice, as well as the emerging trends that will shape the future of innovation, join some of the Web’s top innovation bloggers for the first-ever Innovation Bloggers Virtual Forum on April 26, 2007.
Here is the Forum line-up as of right now, and my colleague, Jeff De Cagna, of Principled Innovation, will be adding more bloggers. I have signed up to participate in the forum, as I’m also an Innovation Journalist, as well as an Innovation program designer, management consultant and executive coach:
Morning Forum Roundtable (11 am EDT)
Renee Hopkins Callahan, IdeaFlow
Chuck Frey, InnovationTools
Jeffrey Phillips, Innovate on Purpose
Dave Pollard, How to Save the World
Afternoon Forum Roundtable (2 pm EDT)
Dominic Basulto, Endless Innovation
Sanjay Dalal, Creativity And Innovation Driving Business
Mark McGuinness, Wishful Thinking
Joyce Wycoff, Heads Up! on Organizational Innovation
Keep checking—we’ll update this list and provide more information about the event as it becomes available. This is a unique opportunity to participate in two outstanding conversations involving many of the blogosphere’s smartest innovation thinkers and practitioners. I hope you will be able to join us!
Please also keep checking our other blogs, What’s Innovation Got to Do with It? and Creativity and Innovation Notations for updates…and start thinking about a dynamic online event you might create!
